Top 10 Digital Marketing Courses -
Digital marketing is a component of marketing that uses any online-based digital technologies (Internet, mobile devices, social media, search engines), and other channels to reach their consumers. Social media marketing, content marketing, and SEO are all under the umbrella of digital marketing. While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing is more towards the electronic space and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. Digital marketing skills are critical not only for digital marketing professionals but for anyone working in any industry, as having an online presence and building a digital brand is the need of the hour. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners.
One of the best ways to teach yourself digital marketing is to apply for an online digital marketing course. A good course will help you build the skills needed to become a successful digital marketer fast and boost your career. To cater to the growing need for these courses, a number of training companies, institutes and universities have started various courses on Digital marketing. Our top five picks would be DigiGrad, Testbook, UpGrad, Digital Vidya, and Udemy.
In this article, you’ll find the best digital marketing courses available online, the Curriculum, Duration, and Fees of the digital marketing course.
Digital Marketing courses
What is a Digital Marketing Course?
Digital marketing is the best & trending way of marketing nowadays. It is all about reaching customers via various digital channels like search engines, social media, email, and many others. Digital Marketing course content will make sure you become a master of the art of online marketing by reaching your target audiences in a more powerful and accurate way through several digital channels, to impress and engage with them for converting them to customers. You will be certified in digital marketing by DMCA (Digital Marketing Certified Associate) certification after completing the digital marketing course.
What is Covered under Digital Marketing Course Content?
The Digital Marketing course is subdivided into different types that make it an ideal Digital Marketing course.
Search Engine Optimization (SEO)
SEO is the strategy of growing the quality and the quantity of the website in order to improve the visibility of the website on the search engine. It is interchangeably well known for optimizing the content in such a way that search engines like Google discover your website and rank your page high on the search engine results page (SERP). Google uses algorithms to decide how relevant your page is to the keywords that the user is searching for. These algorithms update frequently, and SEO strategies must be adjusted just as regularly to remain effective. And as we live in the digital era, every company wishes to be on top of the customer’s search, by joining SEO fundamental course will definately improve your job prospects.
Search Engine Marketing (SEM)
Search engine marketing is one of the most important digital marketing strategies, often used to grow the business in highly competitive digital space. In simple terms SEM, refers to paid advertisements that appear at the top of the SERP. The cost of these ads typically depends on the number of clicks the link receives, hence “pay-per-click.” When you pay for these top SERP slots, the “Ad” label will appear next to your URL. Despite consumer knowledge that these are ads, many still click on these links, and it can be a very effective digital marketing strategy. A sem specialist can help the company to directly reach their customers, which is why it holds a tremendous amount of importance in the current market.
Social Media Marketing (SMM)
Nowadays everyone is on social media, which is why it is one of the most important digital marketing types. Social media marketing, social media platforms are used as a digital marketing channel. Ads can be bought to reach out to a new audience, or you can create a profile for your business on any social media platform and create posts to advertise new products, sales, or freshly published content. Social media has a benefit over traditional media because it can improve the reach of your brand much more quickly and easily. Furthermore, it gets your audience looking at your brand logo and other details unintentionally. Some of the SMM platforms are Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, etc.
Email Marketing
When someone visits your website or business, invite them to join an email subscriber list. With their permission, you can send emails about sales, special events, or product releases. The most important part of this digital marketing channel is that it should provide value to your audience. Offer them exclusive offerings, data, etc that they would not receive any other medium, and you can build a mutually beneficial relationship that will increase brand loyalty.
Content Marketing
Digital Marketing courses
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience in order to bring new traffic and therefore new customers to the business. In this type of digital marketing, one can learn how to use the website content/blog effectively to subtly push your audience to purchase. This is an indirect type of marketing that has a lot of potentials.
Web Analytics
Web Analytics. Web Analytics is the measurement, collection, analysis, and reporting of Internet data for the purposes of understanding and optimizing Web usage. Performance measures of the website against targets. Insight on user behaviors and needs, and how the site meets those needs. Most analytics tools ‘tag’ their web pages by inserting a snippet of JavaScript in the web page’s code. Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link. It’s important to identify what users are doing when they come across your business website or blog website. So, you take productive decisions that grow your profit and increase website traffic.
Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, and MMS, social media, and apps. Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps. Mobile marketing is used by various large companies nowadays and it is one of the most effective digital marketing types.
Top 5 Digital Marketing Course
DigiGrad
Digital Marketing Course Syllabus
Introduction to Digital Marketing & Latest Trends
Understanding the Social Media Platforms
Assignments & Live Case Studies
Deep-dive into the key platforms & Best Practices
The 3 Vs: Video, Voice & Vernacular Marketing
Assignments & Case Studies
Psychology of Social Sharing & Content Creation
Crafting the perfect Social Media Strategy
Digital Advertising: Introduction
Facebook Advertising & Best Practices
Assignments & Live Case Studies
Leveraging the power of Linkedin Advertising
Guest Lecture on digital marketing techniques.
Basics of Google Ads and remarketing ads
Search Engine Optimisation: One of the widely used terms in digital
How Search Engines work & Factors that impact Search Rankings
Content-driven approach to SEO: Building the 10x Content Strategy
Guest Lecture
Top tools for SEO: Competitive Intelligence & Keyword Research
Project Allocation
On-page & Off-Page SEO
Local & Youtube SEO
App Store Optimisation
Duration: 3-Months course is broken down into 5 modules spread over 80 training hours.
Testbook
Digital Marketing Course Syllabus
Search Engine Optimization
Social Media Optimization
Social Media Marketing
Search Engine Optimization
Webmaster Tool.
Social Media Marketing
Google Adwords (PPC)
Google Analytics
Affiliate Marketing
Email Marketing
Mobile Marketing
Digital Marketing Strategy
E-commerce Marketing
Infographics Content Marketing
App Store Optimization
Build And Launch Your Online Store with Shopify
Media Buying & Planning
Programmatic Marketing
How to Become a Freelancer in Digital Marketing
Integrated Digital Marketing Strategy
UpGrad
Digital Marketing Course Syllabus
Fundamentals of Marketing
Digital Marketing Metrics and Channels
Customer Centricity
Designing and Building Web Presence
Social Media Marketing
Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Display Advertising
Content Marketing
Web Analytics
Defining a Robust Digital Marketing Strategy
User Nurturing
Fundamentals of Brand Position
Building and Implementing Engagement Strategy
Marketing Communications
Branding for International Markets
Content Marketing Specialisation
Paid Advertising and Social Media
Community Management
Duration: 11 Months for all specializations which encompass of live classes, projects, case studies, etc
Digital Vidya
Digital Marketing Course Syllabus
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing
Inbound Marketing
Web Analytics
Affiliate Marketing
Facebook Marketing in association with Facebook
Content Marketing in association with LinkedIn
Build And Launch Your Online Store with Shopify
Media Buying & Planning
Programmatic Marketing
How to Become a Freelancer in Digital Marketing
Integrated Digital Marketing Strategy
Adobe Analytics
Duration: 3 – 7 Months
Udemy
Digital Marketing Course Syllabus
Market Research. Ask 3 simple questions to validate your business idea.
WordPress. Build a world-class website in 1 hour without any coding.
Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
Copywriting. Write sales pages that make the cash register ring!
SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
YouTube Marketing. Drive traffic & sales with a simple “how-to” videos.
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
Linkedin Marketing. Go viral on Linkedin and 400x your connections.
App Marketing. Discover 43 Ways To Promote Your App.
Google Adwords. Avoid common mistakes and set up profitable campaigns the first time.
Facebook Ads. Make money with Facebook Ads without spending a fortune.
Google Analytics. Improve your marketing with Google Analytics data.
Duration: 20 hours of training
Digital Marketing Course and Job Opportunities
There are a variety of job opportunities available after the digital marketing course. Some of them have been named below for you, these are just a few among the many job opportunities.
Digital Marketing Manager
Search Engine Optimizer (SEO)
Social Media Marketer
Content Marketing Manager
Copywriter
Search Engine Marketer/ Specialist
Inbound Marketing Manager
Conversion Rate Optimizer
All said Digital marketing is a field where just taking courses or following the industry trends alone will not make one an expert. Maximum learning can only be gleaned from actual hands-on, on-the-job experience. Hence, the success of these courses will eventually depend on the quality of digital professionals they send into the industry and how well they execute the acquired knowledge & digital skill sets. Check out more articles to know more about Digital Marketing Courses and the best Course Providers.
Digital Marketing Course FAQs
Q.1 What is digital marketing?
Ans.1
Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.
Q.2 Would my business benefit from digital marketing?
Ans.2
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
Q.3 What is Content Marketing?
Ans.3
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads, and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
Q.4 What is an SEO digital marketing course?
Ans.4
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic. SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.
Q.5 How much can I earn after doing an online digital marketing course?
Ans.5
If you are a Fresher in Digital Marketing job it lies between 15,000 to 25000Rs. As your skills grow and at every stage when you level up your skills maybe 1 year or 2 it increases up to 35-50,000 Rs Earning up to 1 lakh when you become an Expert.
Q.6 What is the maximum fee for an online digital marketing course?
Ans.6
The average fee for a complete Online Digital Marketing course is around Rs. 45000/-, There are some institutes offering Digital Marketing courses at only Rs. 8000/- in India.
Q.7 At which designation can I see myself after completing the Online Digital Marketing Course?
Ans.7
Digital Marketing has different career specialization courses. Every course has its unique features. Your designation will depend on the type, of course, you have opted for. Like SEO Optimizer or Social Media Marketer or PPC Expert etc.
Q.8 How much time will it take to learn Digital Marketing Course?
Ans.8
You can learn Digital Marketing Course hardly in 3 months. It totally depends on the institute you have chosen for learning Digital Marketing Course. Some institutes will take 45 days’ time and some other institutes will take 3 months’ time. It is sure that any institute will not take more than 3 months’ time to teach Digital Marketing Course.
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